Sans-serif, with clean and fresh Character.
“Ye Paradigma” has been established in order to keep its forms as simple as possible - without losing the unique character of each letter, and without simplifying too much. The process was gradual, like the ripening of a sauce that leaves it to be reduced to strengthen flavors, so the letters ripened while reducing unnecessary details, until the taste became more concentrated and uniform.
The result is a clean, fresh, remarkably useful 24 fonts typeface, with a clear and stable graphic language.
